Fedrigoni – ‘Imaginative Colours’ mail-out

YCN Student Award brief to create a promotional campaign for Fedrigoni Paper’s new “Imaginative Colours” paper selection tool.

My concept centers around the idea of an escape from everyday life. When we imagine our minds leave where we are; our offices, our streets, our towns, and enter another world.

This mail out book offers a brief escape from an everyday fast-paced environment. What appears at first to be a row of houses becomes an invitation into an imaginative world.