Folksaga Liquor packaging

May 30, 2012 | Packaging | No comments

Designed by Caleb Heisey | Country: USA

Folksaga is a Swedish dis­tillery of akvavit, a tra­di­tional scan­di­na­vian liquor. The con­cept behind the project was to broaden akvavit’s appeal to an American mar­ket while main­tain­ing its rich, nordic roots. Each bot­tle fea­tures a pop­u­lar folk tale from Sweden. Ranging from murky mer­maids to ter­ri­ble trolls, these mytho­log­i­cal char­ac­ters are always up to no good — prey­ing upon trav­el­ers lost in the wild.

Caleb Heisey is an MFA candidate at Tyler School of Art.


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