Old Port Ice Cream
Designed by Justin Barber | Country: USA
Ice Cream the Old Fashioned Way.
This comprehensive branding project was done as my final project for my Design 102: Color Theory class that includes the logo, packaging, website, collateral, and a 60 second advertisement.
Old Port Ice Cream markets itself as a classic brand in a modern setting that rejects today’s trend of overstimulating the consumer with an overwhelming amount of choices in flavors, and instead, embraces the tried and true philosophy of “chocolate or vanilla;” and thus simply produces only the top five American flavors (based on the results from 2010 research by the International Dairy Foods Association) in high quality ice cream.
Old Port Ice Cream from Justin Barber on Vimeo.
I was born and raised in Tokyo, Japan, and growing up there was a wonderful experience that gave me a really unique outlook on life. I consider myself incredibly blessed to have a multi cultural background.