UHAUL Annual Report 2010

This project was created as a 2010 AnnualReport for the moving and storage company UHAUL. It displays vital financial and company information. The concept behind the report is to position UHAUL as a do-it-yourself company by using tactile imagery and materials.

The images shown focus on the textures, tools, and materials used while moving. The cover is crafted from a combination of packing twine, packing tape, craft paper, and a packing label. The report feels like a packed box in the readers hands. The first page emphasizes this feeling by using actual bubble wrap to contain the interior pages. The center fold uses vellum to show information both packed ina box and unpacked onto a shelf. These qualities allow readers to interact withthe report and further highlight the do-it-yourself concept.

I strive to expand my personal knowledge base through experience and exploration, both in design and in life. I push myself until I exceed my goals and challenge myself to ignore limitations. I am highly motivated by a passion for creative problem solving fueled by concept and innovative design solutions specific to each project.

I love this stuff.