Mad Men Beer Packaging

Designed by Samantha Mancl | Country: USA

This black on black packaging design reflects the upscale consumer wanting to sit back and have a classy beverage at a business meeting or for drinks after work. The brand was strongly influenced by Don Draper and the cast of Mad Men on AMC and their culture of drinks during and around their work lives.

This packaging design contains [4] 16 ounce beer bottles and uses a QR code at the bottom of the package to link directly to AMC’s Cocktail Culture phone application. This product is made to stand out on the shelf to the business class and reflects everything a manly beer should be, with the black on black adding class and appeal.

I am a young designer that is centered around Graphic Design. I love to work on fresh and visually stimulating designs, from intricate to simplistic. I love to get involved and learn from and to influence other designers. My goal is to leave my mark in the design world.