Designed by Jackie Elliott | Country: Australia
The Patch Strawberry Farm required a new brand identity and packaging, in order to demonstrate their high quality produce and professional service.
The final result is one of style and sophistication, and appeals to all age groups. Kraft paper is a key stock, reflecting the ‘earthy’ feel of the farm. The logo is hand-drawn, keeping the natural, friendly look and feel of the business.
I’m just about to graduate from the Queensland College of Art with a Bachelor of Design, majoring in Visual Communication.
Throughout my degree, I have gained self motivation, high levels of organisation and the determination to succeed. My passion for design continues to grow, and I now feel ready and confident to take on new challenges, whatever they may be. I look forward to learning from industry professionals, to strengthen and better my skills as a designer. Most of all, I hope to constantly be inspired by the creatives around me.
I like how the package is focused on the natural feel. To give off a natural look, they used craft paper and a hand written title. I also think it’s was smart of them to package strawberries, wine, and a jam. It was also smart of them how they wrote some recipes in so people can make a simple juice or a desert with the strawberries.
I really like this design because for one, strawberries are one of my favorite fruits and also I really enjoy the placement of the object and how the color schemes and everything about the picture just flows together well. Also, the font in the product really give it character and makes the viewer want to know what it says!
(http://about.me/ca6emily14; ca6emily14)