yum.

Designed by Kyla Tom | Country: USA

yum. is a playful and fictional chocolate bar brand I created for a class in college. We had to create a brand identity and theme as well as the packaging. The idea behind yum. is to embrace the simplicity of chocolate. Chocolate is a joyful experience that can be felt as soon as it hits the tongue. Ultimately, this experience can be summed up in one word: yum.

Color pops were brought in to a stark white background to hint at the burst of flavor and the fulfilling experience as soon as the chocolate is eaten. When the packaging is opened, the chocolate bars smile, bringing in a fun and playful nature to the brand. Simple, delicious chocolate. That is yum.

I am Kyla Tom, a graphic designer in Corvallis, Oregon, USA. I am a recent graduate of Portland State University and currently work as a graphic designer for a financial magazine for young adults.



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